Supporting the development of the next generation
“Thank You Letter Contest”
For the sake of the children who will inherit this world, FamilyMart stores and employees across the nation are working with local communities to boost the vitality of and strengthen connections with communities. One of these efforts has been the "Thank You Letter Contest." The contest has been held since 2009 in hopes of teaching elementary school children nationwide the importance of expressing through letters and words the many things that they are thankful for. The contest is held through the support of organizations such as the Japan Federation of Primary School Principals Association and the Japan Municipal Education Committee Federation.
A total of roughly 290,000 submissions have been received across the nine contests so far held. The submissions are also used as part of school curriculum, an example of which is their inclusion in the textbook on moral education (2018 edition). FamilyMart employees conduct awards ceremonies at schools attended by the students who win the Best Achievement Award, and the winning submissions are displayed on in-store posters and talked about on in-store public address systems. FamilyMart stores actively seek submissions from nearby schools and then do things like display the pieces inside stores. Through these efforts, FamilyMart works to get kids engaged in the community and provide spaces to show off their achievements.
Bell Mark activities
FamilyMart endorses the mission of the Bell Mark activities, “allowing all children alike to receive an education in an excellent environment,” and was the first and is currently the only convenience store selling rice balls with the Bell Mark. FamilyMart has set up Bell Mark donation collection boxes at each of its stores and gives part of the donations to nearby elementary schools. The remaining donations, along with Bell Mark donations collected at the head office, contracted food production plants, and other sites, are donated to elementary schools that have been affected by natural disasters such as the Great East Japan Earthquake and Kumamoto Earthquake.
Bell Mark donations are used to purchase educational equipment and supplies for and otherwise improve the learning environments at each school.
Since 2012, the year following the Great East Japan Earthquake, UNY employees have been working with UNY customers to collect Bell Mark donations at UNY stores and the head office and use the proceeds to provide stationary to children in disaster-affected areas. 650,000 Bell Mark points were collected and donated to disaster-affected areas in fiscal year 2016.
Dietary education efforts at UNY stores
With an eye to getting children interested in food and providing an opportunity to discover and experience the joys of healthy eating, UNY is conducting dietary education activities under the motto “Delicious and fun.”
UNY stores host family cooking classes using “Yukenton,” a Group brand of pork, and conduct “365 Kitchen” sessions that teach how to cook delicious, simple-to-make, and healthy dishes. They also provide dietary education in collaboration with students, companies, and producers.
UNY's philosophy on dietary education
By providing food products and information about food, we share with our customers in the community the importance and joys of food.
UNY's policy on dietary education
- Nurturing the sense of taste by providing fresh and delicious ingredients.
- Nurturing the body by understanding about food nutrients and their functions.
- Nurturing minds that appreciate food by exploring where ingredients come from.
- Developing the ability to cook dishes that make the most of ingredients' natural flavors and characteristics.
- Striving to provide ingredients that are safe and reliable to eat by selecting products made via sensible methods.
“Yukenton” dietary education event
Through this event, we conduct family cooking classes using “Yukenton,” original pork brand from Apita and Piago. Buyers also attend the event, which provides an opportunity to share the Group's commitment to quality for UNY's private brands and original products, as well as the efforts we are making concerning safety and reliability.
We make daily recommendations for delicious, simple-to-make, and healthy dishes to resolve any food-related worries our customers may have. Whether about ingredients, nutrition, or how to cook something, participants are encouraged to ask any questions they may have related to food.
5 A DAY Dietary Tour
The aim of this tour is to teach the next generation of children proper dietary habits, such as the importance of eating vegetables and fruits, by having them go around the store seeing, touching, and learning about the various foods on display.
5 A DAY dietary instructors take kindergarteners and elementary school students to spots like the fruits and vegetables department of our store, and teach them about the importance of a balanced diet with a high intake of fruits and vegetables, as well as the nutrients in fruits and vegetables. Children learn while having fun, playing shopping games (pretend shopping experiences), answering quizzes, and enjoying simple cooking experiences.
Dietary education efforts in conjunction with producers
For customers to feel closer to the fruits and vegetables they find at our stores, we believe it is important to have them interact with crop producers, from cultivation to harvesting.